The ambition and long term business goals require a certain set of functionalities and platform maturity. Define which digital maturity level you will aim to reach within the coming years.
How will you realise your goals and what are the means to make this happen? Define your path to success and look at the team and tools you need to accomplish this.
Does your ambition match your budget? Some platforms are more expensive than others, but offer more functionalities. Choose to invest more in a platform or in development.